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PSY 322 Week 5 Learning Team Consumer Traits and Behaviors Paper and Presentation

PSY 322 Week 5 Learning Team Consumer Traits and Behaviors Paper and Presentation
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Learning Team

Consumer Traits and Behaviors Paper and Presentation

Prepare a 2,100- to 2,450-word paper in which you examine consumer traits and behaviors. Address the following:

·  Identify at least three psychological processes and three social processes that may influence consumer behavior.

·  Explain the importance of understanding the influence of psychological and social processes on marketing communications.

·  Explain the relationship between consumer traits and behavior.  Provide a specific example.

·  Analyze how social and cultural settings influence consumer behavior.

·  Examine the reasons why consumers interpret marketing messages differently.

Include at least eight peer-reviewed sources.

Prepare a 10- to 15-minute oral presentation accompanied by an 8- to 10-slide Microsoft® PowerPoint® presentation.

Submit an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes if you are an Online Campus student.