Consumer Traits and Behaviors Paper and Presentation
Prepare a 2,100- to 2,450-word paper in which you examine consumer traits and behaviors. Address the following:
· Identify at least three psychological processes and three social processes that may influence consumer behavior.
· Explain the importance of understanding the influence of psychological and social processes on marketing communications.
· Explain the relationship between consumer traits and behavior. Provide a specific example.
· Analyze how social and cultural settings influence consumer behavior.
· Examine the reasons why consumers interpret marketing messages differently.
Include at least eight peer-reviewed sources.
Prepare a 10- to 15-minute oral presentation accompanied by an 8- to 10-slide Microsoft® PowerPoint® presentation.
Submit an 8- to 10-slide Microsoft® PowerPoint® presentation with speaker’s notes if you are an Online Campus student.