Effective Advertising Planning and Implementation Paper
Resources: Internet, University Library
Select a product with which you are familiar.
Obtain faculty approval for your selected product.
Research the company for the campaign that supports that product.
Write a 1,400- to 1,750-word paper in which you examine the key elements of this advertising, including:
· What is the advertising message?
· To whom is the advertising message directed?
· What is the relationship between consumer behavior and target markets?
· How is the product positioned?
· In what advertising media have you seen this product?
· What changes would you make in the product positioning and the advertising message?
· How was this advertising message created? Consider in house, outsourced, agency, and so forth, for example.
· Is this an effective use of resources?
· Based on your readings, what would you suggest to make the campaign more effective?
Format your paper consistent with APA guidelines.