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MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper

MKT 447 Week 3 Individual Effective Advertising Planning and Implementation Paper
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Individual

Effective Advertising Planning and Implementation Paper

Resources: Internet, University Library

Select a product with which you are familiar.

Obtain faculty approval for your selected product.

Research the company for the campaign that supports that product.

Write a 1,400- to 1,750-word paper in which you examine the key elements of this advertising, including:

·  What is the advertising message?

·  To whom is the advertising message directed?

·  What is the relationship between consumer behavior and target markets?

·  How is the product positioned?

·  In what advertising media have you seen this product?

·  What changes would you make in the product positioning and the advertising message?

·  How was this advertising message created? Consider in house, outsourced, agency, and so forth, for example.

·  Is this an effective use of resources?

·  Based on your readings, what would you suggest to make the campaign more effective?

Format your paper consistent with APA guidelines.