Learning Team Assignment: Advertising Media Mix
· Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of IntegratedMarketing Communications; Ch. 13 of Advertising and Promotion
· Review the sample entry in the matrix.
· Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:
o Compare and contrast types and functions of various print, broadcast, and support media.
o Cite specific examples from each type of advertising media.
o Describe advantages and disadvantages of each type of media in your matrix.