The premier destination for premium products

COM 302 Week 2 Learning Team Assignment Advertising Media Mix

COM 302 Week 2 Learning Team Assignment Advertising Media Mix
Sale!

$16.00 $12.99

Need Help? Contact Us

Category: .

Share

Learning Team Assignment: Advertising Media Mix

·  Resources: Ch. 12 of Advertising, Promotion, and Other Aspects of IntegratedMarketing Communications; Ch. 13 of Advertising and Promotion

·  Review the sample entry in the matrix.

·  Complete the University of Phoenix Material: Advertising Media Matrix by addressing the following:

o  Compare and contrast types and functions of various print, broadcast, and support media.

o  Cite specific examples from each type of advertising media.

o  Describe advantages and disadvantages of each type of media in your matrix.